I’m Will, the creator of this site! The goal of the site is to write about the current streetwear movement and how it originated and evolving. The site will be focused on product design and art rather than marketing and capital.  As someone who actively stays knowledgeable about trends and releases, I have a strong grasp of the subject. I have also received lots of art training and have a strong passion for design/product. The goal of the site is to eventually build a following and sell merchandise. The target audience is people who are entering the world of fashion that want to be informed of the deeper origins of styles and textiles.